Why did I receive an email after registering saying I needed to activate my account?

By law, you must double opt-in to fully register as a member of our panel. It is also important that you take a brief survey for us learn more about you so we can best choose surveys that are appropriate for you. To make certain that we do not contact you again in the event that you are not interested, we will remove your information from our records after 30 days if you do not complete the activation process.